Marketing Specialist

Marketing Specialist – Help shape the Future of BodyMods!

Are you passionate about data-driven marketing, creative campaign development, and graphic design? BodyMods is looking for a Marketing Specialist who excels at both the creative and analytical sides of marketing. In this role, you’ll be responsible for designing and executing engaging campaigns, while tracking key performance indicators (KPIs) such as ROI, conversion rates, and customer engagement. You’ll ensure deadlines and budgets are met, and help boost brand awareness and retention. If you’re skilled in crafting eye-catching visuals, monitoring trends, and refining strategies based on data, we’d love to have you on our team!

Our mission is to strive to elevate our industry with a resounding commitment to acceptance, education, and exceptional quality. We are passionate about designing and producing jewelry using only the highest-grade materials, ensuring both safety and style. Our comprehensive training program empowers our Crew to provide expert guidance, exceptional service, and uphold industry best practices. We are committed to creating an inclusive community where everyone can express their individuality freely and authentically without judgment. 

At BodyMods, our core values define who we are and how we operate. We are driven by our Passion for what we love, guided by a clear Vision of our future, and committed to Innovation that propels our industry forward. Our Dedication ensures we go above and beyond to achieve our goals, while Accountability keeps us true to our word. We believe in Unity, recognizing that we are stronger together, and we focus on Results to meet our targets and continuously improve.

Duties & Responsibilities

Campaign Creation & Execution - Design, build, and execute creative marketing campaigns that align with brand strategy and goals.

Graphic Design - Develop visually engaging graphics and marketing materials to support campaigns across digital and print platforms.

Campaign Performance - Track and measure the effectiveness of campaigns (ROI, CTR, conversion rate).

Deadline Management - Ensure all campaign elements, including graphics and schedules, meet deadlines.

Budget Tracking - Adhere to marketing budget and track percentage of spending versus plan.

Industry Knowledge - Stay updated on marketing trends, KPIs, and best practices through ongoing learning.

Customer Engagement & Retention - Enhance customer interaction with marketing materials and improve retention rates (engagement rate, social shares, retention rate).

Brand Awareness - Boost brand visibility and measure reach, impressions, and sentiment (NPS).

Website & Content Performance - Monitor website traffic, engagement, and conversion rates. Optimize SEO performance (keyword rankings, organic traffic, backlinks).

Social Media Management - Grow followers and engagement across platforms. Track performance of paid social campaigns (CTR, ROI).

Email Marketing - Analyze open rates, CTR, and conversions from email campaigns.

Paid Advertising - Manage CPC, CTR, and return on ad spend (ROI’S).

Performance Evaluation - Regularly review marketing performance and identify areas for improvement.

Reporting - Create dashboards and provide regular reports with actionable recommendations based on data.

Ideal Applicants Will Have the Following Attributes

Creative Skills: Strong graphic design abilities and an eye for visually appealing content.

Campaign Development: Proven experience in creating and building successful marketing campaigns.

Data Driven Mindset: Ability to track and measure campaign performance and make data informed decisions.

Time Management: Excellent ability to meet deadlines and handle multiple projects simultaneously.

Budget Management: Experience in managing marketing budgets and ensuring cost-effective strategies.

Customer Centric Focus: Commitment to improving customer engagement and retention.

Adaptability: Ability to stay on top of industry trends, KPIs, and adjust strategies accordingly.

Communication Skills: Strong written and verbal communication skills for clear reporting and collaboration.

Copywriting Skills: Exceptional written skills for crafting compelling copy for posts, ads, and marketing materials.

Analytical Thinking: Skilled in evaluating campaign metrics and identifying actionable insights.

Attention to Detail: High level of precision in executing and evaluating marketing initiatives.

Required Experience

Two to three years of experience in marketing, advertising, or digital media roles.

Experience in creating and executing marketing campaigns, including social media, email, and paid advertising.

Hands on experience with graphic design tools such as Adobe Creative Suite, Canva, or similar platforms.

Proven track record in managing marketing budgets and analyzing campaign performance.

Experience in copywriting and creating content for social media, websites, and ads.

Familiarity with SEO, SEM, and Google Analytics for tracking website performance.

Experience with customer engagement and retention strategies, including loyalty programs or CRM systems.

Education

Bachelor's degree or diploma in Marketing, Communications, Graphic Design, Digital Media, or a related field. Preferred by not required.

Certifications in Digital Marketing, Content Marketing, or Social Media Marketing (e.g., Google, HubSpot, Hootsuite) are a plus.

Courses or certifications in copywriting or content creation are highly valued.

Compensation  

Hourly Rate: $20 - $23/hour, based on experience  

Incentives  

Bonuses based on campaign performance  

Benefits  

Flexible scheduling  

Employee discount  

Dental coverage  

Extended health care  

Vision coverage  

Life insurance  

Onsite parking  

How to Apply  

If you’re passionate about marketing and excited to shape brand strategies, we want to hear from you! Please submit your resume and a cover letter outlining your relevant experience to work@bodymods.ca or apply online by clicking here. We can’t wait to meet you!